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Moemen Metwally

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy Image

Creativity

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy

Gaya Salam 21 Oct, 2025

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About ArabAd

Launched in 1986, ArabAd is the first and oldest advertising and communications magazine catering to the MENA region.

Distinguished in its coverage of advertising, marketing, branding and everything in-between, ArabAd maintains a watchful eye on the pulse of this industry to bring the latest and greatest from the communication world.

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