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Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration Image

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia Image

Ads of the Week

A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia

ArabAd's staff 23 Mar, 2025

Pickl launches first regional Ramadan campaign focused on community giving Image

Campaigns

Pickl launches first regional Ramadan campaign focused on community giving

ArabAd's staff 18 Mar, 2025

AME unveils the AME WE Champion Award to honor women’s impact in advertising effectiveness Image

News In Brief

AME unveils the AME WE Champion Award to honor women’s impact in advertising effectiveness

ArabAd's staff 14 Mar, 2025

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO Image

Campaigns

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

ArabAd's staff 14 Mar, 2025

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

UAE’s first drinkable billboard unveiled for Ramadan Image

Media

UAE’s first drinkable billboard unveiled for Ramadan

Gaya Salam 10 Mar, 2025

Saudi Arabia, the Land of Now Image

Features

Saudi Arabia, the Land of Now

ArabAd's staff 9 Mar, 2025

This Ramadan Puck supports Lebanese families with 'Recipe for Change' Image

Ads of the Week

This Ramadan Puck supports Lebanese families with 'Recipe for Change'

ArabAd's staff 8 Mar, 2025

New research finds omnichannel advertising outperforms traditional multichannel Image

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

Advertising

Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

Rebecca Isaac 5 Mar, 2025

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices Image

News In Brief

Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices

ArabAd's staff 4 Mar, 2025

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach Image

Ads of the Week

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach

Rebecca Isaac 3 Mar, 2025

Richmind, a curated premium developer, makes striking entrance into the UAE Image

News In Brief

Richmind, a curated premium developer, makes striking entrance into the UAE

ArabAd's staff 3 Mar, 2025

Branding

adidas reinvents its brand message with ‘You Got This’

Rebecca Isaac 1 Mar, 2025