Advertising

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

Ads of the Week

Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch

ArabAd's staff 3 Dec, 2024

Advertising

Global advertising spend to surpass $1trillion for the first time

2 Dec, 2024

Ads of the Week

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

ArabAd's staff 29 Nov, 2024

News In Brief

Aramex takes center stage as official partner of Arab Cinema Week

ArabAd's staff 29 Nov, 2024

News In Brief

Jockamo Barnes officially launches in the UAE, in Yas Creative Hub

ArabAd's staff 28 Nov, 2024

Art & Design

An exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports

ArabAd's staff 26 Nov, 2024

Ads of the Week

The ‘Alive in Al Ain’ campaign captures the spirit and timeless charm of Abu Dhabi’s largest oasis

ArabAd's staff 25 Nov, 2024

News In Brief

Trip.com rolls out high-visibility campaign at Kuala Lumpur airport

ArabAd's staff 21 Nov, 2024

Ads of the Week

MINI AGMC marks breast cancer awareness month by introducing a powerful self-care guide cast in henna

ArabAd's staff 20 Nov, 2024

News In Brief

Women from across the MENA region invited to join free online guide session for See It Be It hosted by IMPACT BBDO

ArabAd's staff 20 Nov, 2024

News In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

ArabAd's staff 20 Nov, 2024

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Ads of the Week

stc and VML Riyadh capture the essence of a generation and validate their lifestyle with ‘Sawa’ campaign

ArabAd's staff 13 Nov, 2024

News In Brief

In collaboration with Them Again, adidas bring fitness to key communities across Dubai via its Dropset Gym truck

ArabAd's staff 7 Nov, 2024