Middle East

Digital/Tech

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi 2 Mar, 2023

Ads of the Week

Orange offers gamers the possibility to wear their African & Middle Eastern culture with #MaxYourIdentity

ArabAd's staff 2 Mar, 2023

News In Brief

Tagger Media enters Middle East through exclusive partnership with YAAP

28 Feb, 2023

News In Brief

Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey

23 Feb, 2023

News In Brief

Largest opinion poll in the Arab world highlights significant trends in Arab public opinion

5 Jan, 2023

News In Brief

Nothing appoints Rishi Kishor Gupta as Business Lead for the Middle East

21 Dec, 2022

Branding

The three key trends that will drive brand experiences in the Middle East in 2023

ArabAd's staff 15 Dec, 2022

Ads of the Week

McDonald’s unite world cup fans with its largest global campaign ever

ArabAd's staff 15 Nov, 2022

Free Talk

Trends shaping sustainability innovation in seven Industries across the Middle East

27 Oct, 2022

News In Brief

The Middle Eastern social media star category is back as part of the People’s Choice Awards 2022

27 Oct, 2022

Advertising

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look

Ghada Azzi 25 Oct, 2022

News In Brief

Middle East companies experiencing strong post-pandemic rebound, PwC Middle East study says

20 Oct, 2022

Events

Winners of London International Awards are out: The Middle East wins 20 statues, 14 of which go to IMPACT BBDO including two Grand Prix

ArabAd's staff 18 Oct, 2022

Events

Unprecedented performance for the Middle East at Cresta Awards 2022 with Grand Prix earned by Impact BBDO

ArabAd's staff 5 Oct, 2022

News In Brief

Marriott International set to expand its Middle East footprint

20 Sep, 2022