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WOO launches global guidelines for OOH Audience Measurement Image

News In Brief

WOO launches global guidelines for OOH Audience Measurement

ArabAd's staff 14 Jun, 2022

The Imagination Machine, a guide to mining the power of imagination and creativity for business success Image

Free Talk

The Imagination Machine, a guide to mining the power of imagination and creativity for business success

Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book Image

Free Talk

Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book

ArabAd's staff 23 Mar, 2022

‘Adman vs. Chomsky’, a book that reimagines the role of advertising in the modern world Image

Free Talk

‘Adman vs. Chomsky’, a book that reimagines the role of advertising in the modern world

'Be a Woman', an inspirational book by Giselle Kassatly Image

News In Brief

'Be a Woman', an inspirational book by Giselle Kassatly

ArabAd's staff 30 Oct, 2021

The culture war comes to Adland: how the advertising industry stopped selling and started saving the world Image

Free Talk

The culture war comes to Adland: how the advertising industry stopped selling and started saving the world

RELENTLESS ROLE MODELS by John Tschohl Image

Free Talk

RELENTLESS ROLE MODELS by John Tschohl

New Art Book about Banksy Uncovers the Secrets of his Walled Off Art Editions Image

Art & Design

New Art Book about Banksy Uncovers the Secrets of his Walled Off Art Editions

Maya Zankoul Aims to Make A Difference With 'The Story Of The Grilled Cheese Sandwish' Image

Art & Design

Maya Zankoul Aims to Make A Difference With 'The Story Of The Grilled Cheese Sandwish'

Ghada Azzi 24 Nov, 2020

D&AD announce digital Annual for 2020 Image

Art & Design

D&AD announce digital Annual for 2020

CopyArabia's Founder and CEO releases his first book: 'Fundamentals of Copywriting', the first book of its kind in advertising for the Arab world Image

Free Talk

CopyArabia's Founder and CEO releases his first book: 'Fundamentals of Copywriting', the first book of its kind in advertising for the Arab world

Foreword to Epica Book 2020 by Alexander Schill, Global CCO of Serviceplan Group Image

Free Talk

Foreword to Epica Book 2020 by Alexander Schill, Global CCO of Serviceplan Group

In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap' Image

Advertising

In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap'

Ghada Azzi 24 Jul, 2020

A Bond of Brotherhood Forged in War-Torn Lebanon Narrated in 102 Brotherhood. Fortitude. Purpose by Ibrahim and Jad Lahoud Image

Free Talk

A Bond of Brotherhood Forged in War-Torn Lebanon Narrated in 102 Brotherhood. Fortitude. Purpose by Ibrahim and Jad Lahoud

Ghada Azzi 18 Mar, 2019

Christian Ghammachi, on two wheels for an epic adventure shooting Lebanon and the world Image

Art & Design

Christian Ghammachi, on two wheels for an epic adventure shooting Lebanon and the world

Ghada Azzi 28 Jan, 2019