Sports Marketing

News In Brief

NEOM and AFC extend global multi-year partnership

11 Jul, 2024

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

News In Brief

MBC Media Solutions introduces new offering, MMS Sports

28 May, 2024

News In Brief

dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh

15 May, 2024

Ads of the Week

adidas creates the world’s first football pitch to have a gender

27 Mar, 2024

Branding

Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play

14 Mar, 2024

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

6 Mar, 2024

News In Brief

NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants

5 Mar, 2024

News In Brief

AliExpress selects football stars as brand ambassadors ahead of Ramadan

5 Mar, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

News In Brief

Visa and Red Bull F1 Teams enter global partnership

27 Jan, 2024

News In Brief

Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh

21 Dec, 2023

News In Brief

New appointments at dentsu MENA

8 Aug, 2023

News In Brief

eVulpa acquires exclusive La Liga advertising rights for the MENA region

18 Jul, 2023

News In Brief

Choueiri Group's DMS to represent Footballco in MENA

14 Jun, 2023