Ad Industry

News In Brief

WARC’s ‘Anatomy of Effectiveness 2022’ report presents five key priorities for delivering effective advertising 

20 Jun, 2022

News In Brief

Media and marketing industry among most breached: what does that say about your boss’s passwords?

27 May, 2022

Advertising

Reda Raad on Advertising: 'The race to build the companies of the future has begun'

Ghada Azzi 18 May, 2022

Advertising

Against All Odds, Crisis-Ridden Lebanon Remains Region’s Creative Hub: Memac Ogilvy’s MENA CEO David Fox Eyes the Future

Christina Fakhry 10 May, 2022

Advertising

NFT: a brave new world?

Iain Akerman 4 May, 2022

News In Brief

Cannes Lions announces a programme focused on global priorities identified by the industry

28 Apr, 2022

News In Brief

Entries open for inaugural Arabic Communications MEPRA Awards

3 Feb, 2022

Advertising

Is the digital agency dead?

Iain Akerman 3 Jan, 2022

Advertising

Aamir Allibhoy: 'if you’re not digital you’re basically dead'

Ghada Azzi 13 Oct, 2021

Advertising

Hisham Maksoudian: 'Saudi Arabia set to become the most attractive destination for business and leisure'

11 Oct, 2021

News In Brief

Dubai Lynx Festival of Creativity announces LYNX Live Virtual 

28 Sep, 2021

Advertising

Independent magic: Fullstop

Iain Akerman 12 Sep, 2021

Advertising

A kingdom in transition

Iain Akerman 4 Sep, 2021

News In Brief

Strategy is growing in importance and divergence but lacks diversity in its hiring

25 Aug, 2021

News In Brief

PMI Pulse of the Profession 2021 Report Uncovers Benefits of Organizational Agility During Times of Great Change

2 Jul, 2021