Digital Marketing

News In Brief

Akasa Air Partners with WebEngage to enhance customer engagement

19 Apr, 2023

Digital/Tech

Industry experts share social media trends expected in 2023

ArabAd's staff 29 Mar, 2023

News In Brief

WPP acquires data-driven influencer marketing agency Goat 

22 Mar, 2023

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright 22 Mar, 2023

Digital/Tech

Online video emerges as an effective format in an evolving media landscape

9 Mar, 2023

News In Brief

TRKKN launches in the Middle East under OMG’s ownership

20 Feb, 2023

Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

18 Dec, 2022

News In Brief

How Brazil is positioning itself as haven for digital nomads

14 Nov, 2022

News In Brief

anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences  

26 Oct, 2022

Digital/Tech

Five major mistakes brands make when conducting an influencer marketing campaign

17 Oct, 2022

Digital/Tech

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022

News In Brief

iCubesWire expands footprint in the Middle East with Dubai office opening

5 Sep, 2022

News In Brief

Brands will spend $27.5 billion on Influencer Advertising in 2022

ArabAd's staff 15 Jul, 2022

News In Brief

Cities with most competitive remote talent in digital marketing

24 May, 2022

News In Brief

WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA

24 May, 2022