Programmatic

News In Brief

Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets

ArabAd's staff 30 Jan, 2025

News In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

ArabAd's staff 31 Oct, 2024

Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

14 Aug, 2024

News In Brief

OMG MENA and The Neuron partner to boost programmatic digital OOH in the region

9 Jan, 2024

Industry Talk

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

26 Dec, 2023

News In Brief

Pikasso's DOOH to incorporate Location Media Xchange’s Programmatic SSP

19 Oct, 2023

Digital/Tech

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

22 Aug, 2023

Digital/Tech

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30 Sep, 2022

Digital/Tech

Six trends that will shape post-covid ad tech landscape and what to expect next

Roman Vrublivskyi 31 Mar, 2022

News In Brief

DMS introduces InMotion outcome-based solutions to the MENA advertising market

22 Feb, 2022

News In Brief

Pikasso and Broadsign activate the first Programmatic DOOH campaign in West & North Africa

17 Oct, 2021

News In Brief

The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East

27 Sep, 2021

Digital/Tech

Programmatic Advertising Trends that Will Dominate 2021

Alain David 25 May, 2021

News In Brief

Pikasso and Pladway: DOOH Programmatic collaboration kicks off in the Middle East region

4 May, 2021

News In Brief

Choueiri Group's Media Dome partners up with programmatic media partner MiQ

4 May, 2021