Digital

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

News In Brief

Publicis Groupe Middle East becomes the region’s first gold tier partner of Optimizely

27 Jul, 2023

News In Brief

Ford enters TiKTok territory driving success with new campaign

25 Jul, 2023

Digital/Tech

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023

Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

Aubrey Morota-Guiruela 24 Jul, 2023

News In Brief

TikTok unveils its Gaming Trend Report 2023 for METAP

18 Jul, 2023

News In Brief

Lexus’ Saudi space expedition online coverage gains impressive views

14 Jul, 2023

News In Brief

OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch

13 Jul, 2023

Branding

Emirates NBD unveils new brand identity for its digital bank Liv

13 Jul, 2023

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023

News In Brief

New study maps MENA’s tech sector

20 Jun, 2023

News In Brief

Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination

13 Jun, 2023

News In Brief

Bybit and American University of Sharjah enter partnership

ArabAd's staff 6 Jun, 2023

News In Brief

In-game advertising recovers after a downturn in 2022

31 May, 2023

News In Brief

Emerging talents can now virtually immerse themselves in the world of Cannes Lions through The Loudest Roar

29 May, 2023