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Leveraging audience segmentation in CTV sports advertising Image

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

Hamza Sarawy appointed as Head of Communications Platformance MENA Image

News In Brief

Hamza Sarawy appointed as Head of Communications Platformance MENA

How AI is Changing the Marketing and Advertising Industry—for Better or Worse Image

Digital/Tech

How AI is Changing the Marketing and Advertising Industry—for Better or Worse

Ghassan Younis 25 Jun, 2024

Magna Marketing aims to revolutionize the digital marketing landscape across UAE & Europe Image

News In Brief

Magna Marketing aims to revolutionize the digital marketing landscape across UAE & Europe

ArabAd's staff 24 Jun, 2024

Airtel Africa partners with WebEngage to drive its digital customer base management Image

News In Brief

Airtel Africa partners with WebEngage to drive its digital customer base management

Metaverse education market to grow tenfold Image

News In Brief

Metaverse education market to grow tenfold

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report Image

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

$TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper Image$

News In Brief

TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper

Tawazun, Bayanat and Endless Studios launch a competition for tomorrow’s game changers Image

News In Brief

Tawazun, Bayanat and Endless Studios launch a competition for tomorrow’s game changers

Credit Libanais introduces Wink Pay, Wink Neo's opening pillar and Lebanon’s first neobank Image

News In Brief

Credit Libanais introduces Wink Pay, Wink Neo's opening pillar and Lebanon’s first neobank

Publicis Groupe ME&T partners with Ithra's 2024 Sync Digital Wellbeing Summit Image

News In Brief

Publicis Groupe ME&T partners with Ithra's 2024 Sync Digital Wellbeing Summit

AI-powered digital marketing platform, Grower, is launched Image

News In Brief

AI-powered digital marketing platform, Grower, is launched

Social Media advertising spending to grow by 6% in 2024 Image

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer Image

Digital/Tech

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space Image

News In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space