Warc
Events
WARC Awards 2024 MEA winners announced
22 May, 2024
Digital/Tech
Short-form video helps supercharge the media mix and drive full funnel impact
14 May, 2024
Advertising
Marketers are failing to measure the full impact of their marketing investments, finds WARC
22 Apr, 2024
News In Brief
The WARC Awards 2024 for the MEA region selects its jury
10 Jan, 2024
News In Brief
Khaled Al Shehhi of UAE Government Media Office named jury chair for The WARC Awards 2024
21 Nov, 2023
News In Brief
The WARC Awards 2024 introduce five new regional competitions
4 Oct, 2023
News In Brief
Key takeaways considered pivotal to the future of strategy as per WARC report
3 Oct, 2023
Advertising
Global ad spend to top $1trn for first time next year, as per WARC forecast
24 Aug, 2023
Digital/Tech
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
22 Aug, 2023
News In Brief
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
24 Jul, 2023
News In Brief
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
21 Jun, 2023
Events
Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023
19 Jun, 2023
Events
Leo Burnett KSA, VMLY&R Dubai, Havas ME, FP7 McCann among the winners in WARC Awards for Effectiveness 2023
15 Jun, 2023
Digital/Tech
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
25 May, 2023
News In Brief
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
13 Apr, 2023
