Influencer Marketing

News In Brief

Vatika focuses on making quarantine a quality time with new viral campaign

18 May, 2020

Digital/Tech

Najib Sabbagh shines a Mirrorr on the social media market

Iain Akerman 8 Jan, 2020

Ads of the Week

A call for unity and collaboration…In defense of Lebanon

21 Nov, 2019

Industry Talk

Alex Maalouf on Taking influence too far?

5 Jul, 2019

Advertising

Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals

15 Mar, 2018

Digital/Tech

The Rise of Micro-Influencers: Is Small the New Big?

Christina Fakhry 27 Oct, 2017

Ads of the Week

Cadillac’s ‘Arabs of New York’ campaign celebrates what it means to ‘Dare Greatly’

ArabAd taff 18 Sep, 2017

Digital/Tech

Tony Abou Ghazaly on PR in the Age of Social Media

Christina Fakhry 15 Sep, 2017

Digital/Tech

The Rising Tide of Influence

Iain Akerman 28 Jun, 2017

Digital/Tech

Instagram, likes and glamour

Iain Akerman 27 Jun, 2017

Ads of the Week

Puck encourages men to lend a helping hand to women during Ramadan  

ArabAd staff 26 May, 2017

Campaigns

Roadster Diner‘s Giving Bloggers Extra Love

ArabAd staff 1 Oct, 2015