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Elevating digital sales with vital marketing functions in tech e-commerce Image

Digital/Tech

Elevating digital sales with vital marketing functions in tech e-commerce

Hedaa Ashraf Abdulhamed, LA3EB 20 Feb, 2024

Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS Image

News In Brief

Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery' Image

Digital/Tech

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

$TBWA\RAAD appoints Tony Kayouka as Head of Social  and Content Image$

News In Brief

TBWA\RAAD appoints Tony Kayouka as Head of Social  and Content

Web Summit 2023 and MENA's InnovateXperience Image

Events

Web Summit 2023 and MENA's InnovateXperience

Rizk Haddad, Walee MENA 8 Jan, 2024

Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry Image

News In Brief

Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry

The Impact of AI-Generated Content on SEO: Does it Really Work? Image

Digital/Tech

The Impact of AI-Generated Content on SEO: Does it Really Work?

Kenan Baki, Serviceplan ME 5 Oct, 2023

McCann expands its social capabilities with the launch of McCann Content Studios Image

News In Brief

McCann expands its social capabilities with the launch of McCann Content Studios

16 content creators selected as part of MAGNITUDE's 'Digital Stars' program Image

News In Brief

16 content creators selected as part of MAGNITUDE's 'Digital Stars' program

OTT content is the new global influencer Image

Digital/Tech

OTT content is the new global influencer

Pooja Suvarna, Mediaplus ME 5 Apr, 2023

MMS highlights MBC GROUP’s Ramadan reach & impact Image

News In Brief

MMS highlights MBC GROUP’s Ramadan reach & impact

Basebone expands its MENA content offering Image

News In Brief

Basebone expands its MENA content offering

Khaled AlShehhi earns the World Media Award for Content Leadership & Innovation 2022 Image

News In Brief

Khaled AlShehhi earns the World Media Award for Content Leadership & Innovation 2022

Regional creator economy expected to rise in popularity as Arab youth flood video social entertainment platforms Image

Digital/Tech

Regional creator economy expected to rise in popularity as Arab youth flood video social entertainment platforms

WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA Image

News In Brief

WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA