Research

News In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

21 Jun, 2023

News In Brief

UAE consumers want brands to understand them, reveals ServiceNow survey

6 Jun, 2023

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Wunderman Thompson's latest research finds that consumers want brands to wow them

25 May, 2023

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New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan

12 Apr, 2023

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Earned Effect study outlines the business impact of campaigns that earn coverage and conversation

4 Apr, 2023

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GWPR 2022 Annual Index finds ageism as a major issue for women in the PR industry

7 Mar, 2023

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Strong client-agency relationships lead to more effective work, finds Aprais, WARC study

2 Mar, 2023

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Working on making hybrid work, work

5 Jan, 2023

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Largest opinion poll in the Arab world highlights significant trends in Arab public opinion

5 Jan, 2023

News In Brief

GCC E-Performance Index 2022 reveals strong digital transformation efforts by GCC countries

27 Dec, 2022

News In Brief

New Research from Deliverect and Qoot finds unique insight about the F&B industry in KSA

24 Nov, 2022

Free Talk

Snapchat offers fans a new dimension to engage and celebrate during this football season

Vishal Badiani 18 Oct, 2022

News In Brief

Research from Deliverect identify consumers' habits when it comes to restaurant offerings

14 Oct, 2022

Digital/Tech

Mobile app installs and spending among UAE consumers is on the rise, new research shows

28 Aug, 2022

News In Brief

Bitcoin could be an official currency by the year 2045

27 Aug, 2022