Research

News In Brief

Advertising executives plan to dramatically increase Digital Out of Home adspend, Alfi Study Reveals

5 Oct, 2021

News In Brief

Mobile key to bringing customers back into stores post COVID in UAE

17 Aug, 2021

News In Brief

Ramadan Marks Golden Opportunity for Mobile Marketing and Customer Engagement

29 Mar, 2021

News In Brief

Ipsos Launches OOH Media Measurement in MENA

15 Dec, 2020

News In Brief

Top 10 Companies Hold $15 Billion in Bitcoin

30 Nov, 2020

News In Brief

Digital Transformation for the New Consumer Journey

5 Oct, 2020

News In Brief

On the importance of tech innovation post Covid-19

3 Sep, 2020

News In Brief

Lux Research Ranks the Critical Technologies for Surviving COVID-19

18 Jun, 2020

Advertising

MENA Advertising Expenditure Dissected

Elie Aoun 12 May, 2020

News In Brief

Ipsos Launches Fourth Wave of COVID-19 MENA Consumer Sentiment Tracker

20 Apr, 2020

Industry Talk

The Establishment Survey, a Premiere in Lebanon & the Arab World

Ghada Azzi 1 Nov, 2019

Industry Talk

Edouard Monin: 'it's the era of total understanding'

Ghada Azzi 28 Oct, 2019

Digital/Tech

Social advertising growth halved over the last year

2 Jul, 2019

Industry Talk

Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos

Iain Akerman 10 Jun, 2018