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Advertising
A view from Cairo: on Egypt’s advertising scene
Iain Akerman
Despite the economic uncertainty, Egypt is its usual unpredictable self, with a number of trends impacting the country’s advertising industry
Danielle Guirguis on the green future of the marcom industry
Gijs de Swarte
‘We see a worldwide growth of brands that opt for sustainability,’ asserts Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative Impact Studio, one of the more notable trailblazers in this …
Enas Rashwan of Cairo Ad School, on a journey every creative dreams of
Ghada Azzi
MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey
Waleed El Essawey
Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald
Iain Akerman
#RedressLebanon: A fashion statement to empower the Lebanese people by AnNahar and IMPACT BBDO with Zuhair Murad’s artistic touch
Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England
ArabAd's staff
47 seconds, a film calling for a global support to Lebanon to get back its right to power
ArabAd's staff
Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East
ArabAd's staff
OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship
BEEAH launched ‘Race for Life’ campaign to raise awareness on the impact of plastic pollution on camels
ArabAd's staff
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
Dividing slogans at the heart of new campaign by TBWA\RAAD for the Lebanese Army designed to unify the nation
ArabAd's staff
High fashion meets automotive in alluring Honda launch commercial backed by a.k.a. Media
ArabAd's staff
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