Advertising
Sunil John :‘Everybody is battling to take that lead role'
Sunil John, the founder and chief executive of Asda’a Burson-Marsteller, believes PR has a golden opportunity to be leader of the communications sectorOn Public Relations: ‘The challenge before our profession is larger than ever before' Iain Akerman
The world of public relations is changing rapidly as it seeks to become a much broader and more inclusive communications business. Can it keep up?
Innovative SMEs swap advertising for PR
Sami Saab on Phenomena's Ideas for Social Good
Advertising as a Positive Force for Good Iain Akerman
Are brands on the right side of history? Iain Akerman
Maged Nassar on Striking Gold
Viewing the world through rose-tinted glasses
Abaad's #Undress522, the campaign that won big on all fronts Ghada Azzi
The last acceptable ‘ism’? Iain Akerman
The age of the independent? Iain Akerman
Zain’s Ramadan ad continues to stir controversy Ghada Azzi
What's behind the Creative 9? Ghada Azzi
Ahmad Sabra: ‘We are looking for partners, not clients’ Iain Akerman