Advertising
- Is this the end of the agency retainer?
The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are strained even further, a noticeable shift away from fixed fees …
- Far from pitch perfect
It may be a platitude that’s become a glaring generalisation, but the phrase ‘the pitch process is broken’ is as relevant now as it’s ever been.
- Advertising’s Catch 22 - POV by Nadim Khoury
- On the questioning muse with Roger Halaby
- Sasan Saeidi : ‘New people are a must for any transformation’
- A new chapter for Ogilvy – Interview with Patou Nuytemans
- Creativity made in Lebanon: a pat on the back
- A taxing time for the advertising industry Iain Akerman
- Rola Ghotmeh: ‘Our most powerful tool was our creativity'
- Lebanon’s Advertising Cold War Iain Akerman
- Millennials’ Take on the Corporate Ad World
- Make some Noise
- Sunil John :‘Everybody is battling to take that lead role'
- On Public Relations: ‘The challenge before our profession is larger than ever before' Iain Akerman