Free Talk
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Saleh El-Ghatit, Serviceplan Arabia
Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across cultureEducate, Don’t Sell: The B2B Thought Leadership Advantage Hedaa Ashraf Ismail, Al Masaood Group
The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand out, thought leadership is more than a tactic’, asserts Hedaa …
Why co-creation has become essential for brands targeting Gen Z Ahmed Abd El-Moneim, Eyedias
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success Natalie Cooke Tombs, M&C Saatchi Group
From Crisis to Connection: Marketing Tips for Troubled Times Lynn Fakhry, brandon
Sugar, Spice and Everything Nice Houssam El Boutary, Publicis
Time for brands to re-adjust their loyalty programmes says tms' John Viccars John Viccars, tms
The Art of Reinvention Alex Andrakis, Andrakis Consultancy
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic) Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching Alexandra Richards, Gambit
‘I Wish I Could’ Roger Halaby, Hanging Gardens
The Power of Storytelling: Crafting Narratives that Resonate Nadim Khoury
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’ Sachini Imbuldeniya, House of Oddities
Khaled AlShehhi: ‘I find my focus in silence’ ArabAd's staff