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WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12 months.
Customer Promises deliver significant advantages for B2B brands finds WARC report
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin finds that campaigns that make a Promise to the Customer are even …
Poker beer hijacks phone lines from closed pizzerias to deliver pizza and beer to friends
ArabAd's staff
Snapchat launches new safety resources specifically for educators
The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents
ArabAd's staff
NielsenIQ reveals new insights on GCC shoppers
Public Matters Lebanon (PML) steps up again with its mindful film, ‘Karkha: A Village From Lebanon’
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The Brill Collective strengthens its Core team with strategic hire
Bold Brands develops strategic branding system for Riyadh Parking
The ‘Summer of Sunsilk’ powered by JoeFish to make girls ‘shine strong’
ArabAd's staff
Shaquille O’Neal explores Abu Dhabi's street food scene via a series of film
ArabAd's staff
Samsung has topped Apple in smartphone shipments for years
ArabAd's staff
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
TBWA names new global leadership team
