Serviceplan Arabia, part of the globally renowned Serviceplan Group, has appointed Hicham Soubra as Head of Production. His arrival aims to strengthen the agency’s capabilities, as it continues its rapid expansion across the Middle East, particularly in Saudi Arabia, where Serviceplan Arabia has opened two offices in the last two years.
He will work closely with General Manager Ramy Abdelrehim to address the evolving production needs of clients in Saudi Arabia and the wider Middle Eastern market.
Hicham, a seasoned multimedia and advertising professional with over 20 years of experience, brings extensive expertise in managing cross-functional teams and leading large-scale, award-winning projects across advertising, branding, broadcast, and production.
Ramy Abdelrehim, General Manager of Serviceplan Arabia, commented: “We are thrilled to welcome Hicham to our team. His wealth of experience across the production landscape and his deep understanding of the creative agency environment are major assets to Serviceplan Arabia. Hicham’s ability to manage projects of any scale and industry will be instrumental in enhancing the services we provide to our clients, particularly as we further expand our operations and offerings in Saudi Arabia.”
In his new role, Hicham is eager to strengthen existing partnerships and create new ones with creative professionals and organizations across the region, focusing on tapping into Saudi talent. He will collaborate closely with local production houses to deliver impactful and creative work. Serviceplan Arabia’s vision to evolve its service offerings, particularly in Saudi Arabia—which continues to experience a surge in demand for high-quality production solutions—is aligned with Vision 2030.
“Joining Serviceplan Arabia marks an exciting new chapter for me,” said Hicham Soubra. “I’m looking forward to driving the growth of our production services and helping elevate the agency’s creative production output. Saudi Arabia is a dynamic market with an increasing demand for sophisticated production capabilities. Our goal is to nurture local talent and work closely with production houses, ensuring our clients receive creative results.”
