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PR, the Instrumental Communication Tool
Georges Najm, partner and manager of Noise, the PR unit of Beirut-based ad agency Clémentine talks to ArabAd about the central role public relations agencies continue to play while realigning …Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light Tarek Chemaly
If one looks at this year’s ads for Ramadan, and this year is neither better and nor worse than any other year, here’s the elements we see: a lantern in …
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