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From Cookies to Collaboration: RMNs are the new gold standard in advertising
Paul Wright, AppsFlyer
Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN) for retail marketers, particularly in a privacy-first world._copy.jpg "AppsFlyer's lookback at 2024’s top mobile app trends")
AppsFlyer's lookback at 2024’s top mobile app trends
ArabAd's staff
AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE
ArabAd's staff
Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index
AppsFlyer rolls out Privacy Sandbox on Android
.jpg "AppsFlyer investigates shifts behind mobile gaming's modest growth")
AppsFlyer investigates shifts behind mobile gaming's modest growth
Google is changing its approach to Privacy Sandbox
ArabAd's staff
AppsFlyer's new report shows uplift for eCommerce apps
AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
AppsFlyer's new report provides AI-fueled insights into the ad creative landscape
Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
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