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Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand out, thought leadership is more than a tactic’, asserts Hedaa …
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, M&C Saatchi Group
Natalie Cooke Tombs, Group Managing Director, M&C Saatchi Group shares valuable insights into the pressures of corporate life, how client-agency relationships have evolved and what truly matters in building successful …
