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Coca-Cola turns emojis into real-world tasty offers for Saudi consumers
ArabAd's staff
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest and most influential’, make up 40% of all global consumers. …
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer
Data transparency reignites Gen Z advertisers
Edward Siavo
New research reveals the challenges of parental control over online teen activities
blinx, a new digital media hub, officially launches in the Middle East
Mirinda’s new visual identity designed to attract Gen-Z
Will advertising’s glorification of AI ruin GenZ’s mental health?
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
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