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- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- New research reveals the challenges of parental control over online teen activities
- blinx, a new digital media hub, officially launches in the Middle East
- Mirinda’s new visual identity designed to attract Gen-Z
- Will advertising’s glorification of AI ruin GenZ’s mental health?
- Understanding Gen Alpha – Who are they and why do they matter? Aubrey Morota-Guiruela
- Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
- What Gen Z want from brands? An actual Gen Z tells it all
- Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture
- Wunderman Thompson's latest research finds that consumers want brands to wow them
- New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan
- The Gen-Z Arab strategist you never knew you needed Lina Ibrahim