TAGS
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old offer of points and discounts. New research by tms reveals …
Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer
Data transparency reignites Gen Z advertisers
Edward Siavo
New research reveals the challenges of parental control over online teen activities
blinx, a new digital media hub, officially launches in the Middle East
Mirinda’s new visual identity designed to attract Gen-Z
Will advertising’s glorification of AI ruin GenZ’s mental health?
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
What Gen Z want from brands? An actual Gen Z tells it all
[2].jpg "Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture")
Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture
- 1
- 2
