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Coca-Cola turns emojis into real-world tasty offers for Saudi consumers
ArabAd's staff
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest and most influential’, make up 40% of all global consumers. …
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer
Data transparency reignites Gen Z advertisers
Edward Siavo
New research reveals the challenges of parental control over online teen activities
blinx, a new digital media hub, officially launches in the Middle East
Mirinda’s new visual identity designed to attract Gen-Z
Will advertising’s glorification of AI ruin GenZ’s mental health?
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
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A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia
oOh!media CEO Cathy O'Connor to be headline speaker on growth of Retail Media at WOO annual Congress
Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration
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