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Ströer's Christian Schmalzl warns against neglecting the potential of Classic OOH advertising
ArabAd's staff
The LäNd, Germany’s industrial hub, seeks to solve skilled labour shortage with interstellar recruitment campaign
ArabAd's staff
THE LÄND, the state also known as Baden-Württemberg, opens its doors to invite skilled workers from across the whole universe to relocate to one of Germany’s finest regions
IKEA Al-Futtaim capitalizes on the beautiful mess caused by pets to promote affordability
ArabAd's staff
WPP invests in new German agency OH-SO Digital
Daft Punk soundtracks campaign by Anomaly for luggage brand RIMOWA - turning engineering into art
Toby Pschorr elevated to CEO, DDB Germany Group
HORNBACH finds the beauty in imperfection
ArabAd's staff
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MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction
easypaisa and IMPACT BBDO redefine outdoor advertising by providing insurance for billboard installers
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind KFC campaign by TBWA\RAAD
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