IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?

Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state of Lebanon’s ad industry during the year 2022 and shares …