Maya Toutoungi, Creative Director at Beirut-based independent creative agency Joefish, explores the biggest trends affecting marketing practices in 2024 and other factors that will necessitate agencies to recalibrate their modus …

IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?