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- Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’
Azhar Siddiqui, Managing Director Mediaplus Middle East, shares his outlook on Dubai ad business. Despite the optimism and positive general mood prevailing, the market has become saturated and quite challenging, …
- Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new target group arises - the Gen Alpha, the freshest and …
- Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety ArabAd's staff
- OTT content is the new global influencer Pooja Suvarna, Mediaplus ME
- How can the ad industry create a greener tomorrow? Jennifer Al Ghorayeb
- Gaming as a channel: how to increase your brand's marketing success through gaming Charbel Jreijri
- ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL Azhar Siddiqui
- Mediaplus Middle East wins Dabur digital media duties