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- In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …
- Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get …
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- Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes Paul Wright
- Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright Paul Wright