IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?

Lebanon has had very difficult years, following the Beirut port blast, the many lockdowns and an economic crisis that keeps worsening. ArabAd talks to Rola Ghotmeh, founder/ chief creative officer …