IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?

Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel from Lebanon’s current socio-economic crisis, while he gives us a …