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Serviceplan Middle East appoints Nishant Shah as Executive Creative Director
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new target group arises - the Gen Alpha, the freshest and …
Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety
ArabAd's staff
‘One Summer Isn’t Enough’, first campaign by Serviceplan ME for DCT Abu Dhabi positions the emirate as a summer destination
ArabAd's staff
Serviceplan Middle East appoints Rawida Saadé Maksoudian as Client Servicing Director
Serviceplan Middle East awarded the global creative account for DCT Abu Dhabi
Bridgestone MEA and Serviceplan ME present ‘Eyes on Ramadan’, an ode to the fleet drivers of Saudi Arabia
ArabAd's staff
Abdul Latif Jameel Motors and Serviceplan Experience celebrate togetherness in new Ramadan spot
ArabAd's staff
Serviceplan’s MINI campaign in pole position in AdForum’s Business Creative Report
ArabAd's staff
BMW 7 series' ‘Forwardism’ campaign by Serviceplan Middle East signals new era of automotive excellence
ArabAd's staff
Shaqille O’Neal highlights the appeal of Abu Dhabi in 'Big News with Shaq' campaign by Serviceplan ME and Dejavu
Gaming as a channel: how to increase your brand's marketing success through gaming
Charbel Jreijri
