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Marketing needs new superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St. Gallen. For the first year, the …
Eight creatives from the UAE among NYF Advertising Awards' 2024 Shortlist Jury
A humorous Ramadan film by Serviceplan Arabia for Abdul Latif Jameel Motors in which generosity is greatly emphasized
Serviceplan Middle East sets the tone in BMW XM ‘Story of an Enigma’ campaign
Serviceplan ME transforms Google Maps into a virtual showroom with BMW iJACK campaign
ArabAd's staff
Rami Hmadeh: ‘The pace of change in Saudi Arabia is nothing short of exhilarating’
Serviceplan Middle East and Dejavu put Abu Dhabi again on the global map with winter campaign
Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement
Helmi Abdalhadi, House of Gaming
The Impact of AI-Generated Content on SEO: Does it Really Work?
Kenan Baki, Serviceplan ME
Serviceplan Arabia and Abdul Latif Jameel Motors take over Gamers8
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’
