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Experience Abu Dhabi and Serviceplan Middle East launch 101 Abu Dhabi Do’s for the 2nd rendition of ‘One Summer Isn’t Enough’ with Dejavu

After taking last summer by storm, Abu Dhabi continues to stake its claim as a must visit summer destination with more than enough exciting experiences to fill up any traveller’s itinerary.

The landmark seasonal ‘One Summer Isn’t Enough’ campaign, which has launched across 12 markets under the Experience Abu Dhabi destination brand, with a series of vibrant and light-hearted films is returning to prove once and for all that one trip to Abu Dhabi is simply not enough.

This year’s campaign launches 101 Abu Dhabi Do’s – visitors’ curated go-to guide of must-try experiences around the emirate.

From iconic hotspots to hidden gems, the 101 Abu Dhabi Do’s unlock the heart of the city, giving travellers an ever-refreshing repertoire of experiences to enjoy and come back for. These Abu Dhabi Do’s come to life on a first-ever, tailor-made map of the emirate, activating every corner of the city with unique visual flair.

The map and a host of immersive experiences take centre stage across several mixed-media content pieces, produced by Dejavu and animated by ByFiction, that head this comprehensive 360 campaign. 

For the Indian, Chinese, and Arab Gulf markets, a roster of superstar celebrities return to the city as Abu Dhabi welcomes Ranveer Singh, Liu Yifei and Dawood Hussein to its shores. This time, armed with their own handy dandy map – guiding them to deeper experiences even the most familiar visitor has never tried before.

As for the global market films, real first-time experiences take centre stage. Following first-time visitors from across the world, these vlog-style content pieces document the hilarious, authentic adventures of new visitors in Abu Dhabi. 

Real connections, real opinions, and a whole lot of real banter later, these quirky accounts show us that Abu Dhabi has more than 101 reasons to keep coming back for.

Rawida Saade, Serviceplan Middle East, adds: “We are thrilled to invite travellers back to Abu Dhabi with our ‘One Summer Isn’t Enough’ campaign. Our dedication to providing unparalleled experiences is embodied in the 101 Abu Dhabi Do’s, ensuring every visit is as unique and memorable as our diverse destination.”

Akhilesh Bagri, Serviceplan Middle East, remarks: “Abu Dhabi is not just a location; it's a canvas of cultural richness and adventure. This summer, we're not just telling a story; we're offering a collection of narratives through the 101 Abu Dhabi Do's that resonate with the soul of the city, designed to inspire visitors to explore every facet of our vibrant emirate.”

Manasvi Gosalia, Executive Producer, Dejavu, comments: “Our production team has outdone itself this year, capturing the essence of Abu Dhabi's allure. Through innovative mixed-media content and engaging stories, we're showcasing the emirate in an unprecedented way. This campaign is set to bring the wonders of Abu Dhabi into the limelight, proving that every visit can offer something new and exciting.”

CREDITS

The Department of Culture and Tourism Abu Dhabi: 

Nouf Mohamed Al-Boushelaibi - Executive Director of Strategic Marketing & Communications at The Department of Culture and Tourism Abu Dhabi
Ghadeer Khub - Creative & Production Department Director at The Department of Culture and Tourism Abu Dhabi

Emma Campbell - Sector Marketing Director and Acting Director of Strategic Communications at The Department of Culture and Tourism Abu Dhabi

Edoardo Albani - International Destination Marketing Unit Head at The Department of Culture and Tourism Abu Dhabi

Nada Assaf - Campaigns Section Head at The Department of Culture and Tourism Abu Dhabi

Mohamed ElShorafa - Campaigns Unit Head at The Department at The Department of Culture and Tourism Abu Dhabi

Tariq Naseer - Campaigns Manager at The Department of Culture and Tourism Abu Dhabi

Serviceplan Middle East: 

Natalie Shardan - Managing Partner 

Akhilesh Bagri - Chief Creative Officer 

Rawida Saade - Client Servicing Director

Yehia El Joueidi - Account Director 

Mohamad Saboury - Senior Account Executive 

Karim Mroueh - Head of Digital & Innovation 

Andre Couto - Creative director 

Daniel Zacatenco - Associate Creative Director 

Kunal Dilip Gagwani – Senior Art Director

Zein Sadedin - Sr. English Copywriter 

Nehal Salah – Arabic Copyqritter

Geetika Sood - Senior Producer

Saquib Wakankar – Junior Production Manager

Deja Vu: 

Global films:

Production House - Dejavu
Executive Producer - Manasvi Gosalia 

Head of Production - Kavya Iyer

Producer - Maarouf Bikdache
Director - Toby Morris

DOP - Aaron Mclisky
Photographer - Naim Chidiac
Head of Post Production – Rafic Sawaya 

Ranveer Singh Film:

Production House - Dejavu
Executive Producer - Manasvi Gosalia 

Head of Production - Kavya Iyer
Producer – Nadine Gibbs
Director - Navzar Eranee
DOP - Marcus Autelli
Photographer - Rohan Shreshta
Head of Post Production - Rafic Sawaya

Liu Yifei Film:

Production House - Dejavu
Executive Producer - Manasvi Gosalia

Head of Production - Kavya Iyer 

Producer - Nadine Gibbs
Director - Anh Vu

DOP - Augustin Barrutia
Photographer - Yuan Liu
Head of Post Production - Rafic Sawaya

 
Dawood & Ahmed Film:

Production - Dejavu

Executive Producer - Manasvi Gosalia 

Head of Production - Kavya Iyer
Producer - Maarouf Bikdache
Director - Omar Helal
DOP - Tony C Miller
Photographer - Naim Chidiac
Head of Post Production - Rafic Sawaya

ByFiction:

Project Lead & Management -  Hadzidy Recilla, Martini RC, José Feliciano, Bate, Mafer Montemayor and Gabriela Quevedo

Creative Direction - Martini RC, Bate and José Feliciano

Art Direction & Concept Art - Martini RC, Bate, Hadzidy Recilla, Nadia Tovar, Claw Quintana, Max Vera, Gabriela Quevedo and Daniela Castro

Character Design - Daniela Castro, Daniel Doroteo and Bate

3D Rigging, Modeling and Animation - Diego Reyna, Vale Urenda, Marcela Lozano, Daniel Doroteo, Iván "Raccoon" García, Hugo Landa, Daniel García, Tadeo Marines, José Feliciano, Claw Quintana, Adolfo Noe and Alberto Gaona

Compositing  & VFX - Fernanda Gómez, Ernesto Céspedes, Gabriela Garcia, Jorge Mendoza, Martini RC and José Feliciano