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The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture
Moey Shawash
In today’s dynamic marketing environment, sonic branding is no longer a luxury; it is essential for brands to create memorable, impactful identities. In Saudi Arabia, a nation deeply rooted in …
MusicGrid's sonic journey
Iain Akerman
With its expansion into Saudi Arabia, MusicGrid is looking to place sonic branding at the heart of a company’s brand assets. Sami El-Quqa, founder of the agency, talks to ArabAd …
