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Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind KFC campaign by TBWA\RAAD
ArabAd's staff
Pizza Hut pranks customers across the region to bring awareness to their fresh dough
ArabAd's staff
In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen, as many may assume. Therefore they decided to debunk that …
The number of TikTok downloads continues rising
ArabAd's staff
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
TikTok launches a campaign in Lebanon designed to ensure a safe online environment
ArabAd's staff
YouTube's market share sees biggest increase among social media giants
Telefanz launches as TikTok rival
ArabAd's staff
TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper
Short-form video helps supercharge the media mix and drive full funnel impact
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
