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Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
Web Summit 2023 and MENA's InnovateXperience
Rizk Haddad, Walee MENA
Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web Summit 2023 engagement driving the creator economy ecosystem way forward.
