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Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the strategic work of creative agencies. He assures that by combining …
Who will make TopFice’s list of the year’s top agencies?
ArabAd's staff
Publicis Groupe ME agencies top AME Awards’ shortlist for a second consecutive year
ArabAd's staff
Omnicom merges agencies into Omnicom Advertising Group
ArabAd's staff
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
Gaza War: why has the ad industry suddenly lost its voice
Iain Akerman
Mazen Jawad: ‘Awards need to be more inclusive’
Ghada Azzi
Fabio Silveira: ‘We do not “flood the categories” and go to every festival’
Ghada Azzi
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
Dubai Lynx 2024 and the stars of the show
Iain Akerman
Marketing, Healthcare, and Finance emerged as top industries hiring MENA fresh grads in 2024
Admitad new agencies' training and certification program to serve as a hallmark of expertise
ArabAd's staff
