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What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to change because it is too taxing and emotionally and fiscally …
Gaza War: why has the ad industry suddenly lost its voice
Iain Akerman
Communication agencies and their staff stand accused of remaining silent in the face of genocide. Why has an industry that is so vocal about driving positive change suddenly lost its …
Mazen Jawad: ‘Awards need to be more inclusive’
Ghada Azzi
Fabio Silveira: ‘We do not “flood the categories” and go to every festival’
Ghada Azzi
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
Dubai Lynx 2024 and the stars of the show
Iain Akerman
Marketing, Healthcare, and Finance emerged as top industries hiring MENA fresh grads in 2024
Admitad new agencies' training and certification program to serve as a hallmark of expertise
ArabAd's staff
AI-powered digital marketing platform, Grower, is launched
Snap's Advanced Partner Program launched to advance agency expertise on Snapchat
Dubai Lynx 2024: Saudi Arabia scoops five Grands Prix, its highest ever at the Lynx
ArabAd's staff
A new independent group of agencies is born with global footprint including Dubai and Riyadh
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