Dubai Lynx, the most anticipated advertising awards in the MENA region, has revealed this year’s winners at the Awards Ceremony, which took place at the Emirates Golf Club, Wednesday 6 March.
Saudi Arabia won five Grands Prix, the country's highest ever received at Dubai Lynx, including four Grands Prix for ‘ProtectTasbih’, for Saudia, entered by Leo Burnett, Jeddah.
‘Rumble’ for General Entertainment Authority entered by Accenture Song, Dubai, took home seven Lynx Awards, including Grands Prix in the Film and Film Craft Lynx.
Other notable winners also include VML, Casablanca, which was awarded Morocco’s first ever Grand Prix, taking home the Grand Prix for Good.
From 1676 entries, 361 pieces of work have been shortlisted.
“This year we've seen growth in submissions across a number of Awards including Creative Commerce, increasing by 16% in its second year. This shift reflects the rapid pace of innovation in the region when it comes to commerce and customer journeys. Additionally Social & Influencer, now in its third year, has grown by 7% yoy,” noted Marian Brannelly, Global Director of Awards, LIONS.
Simon Cook, CEO, LIONS & Dubai Lynx, said: “Congratulations to our 2024 winners for setting the creative benchmark in MENA for another year. Yesterday’s Festival was a fantastic day bringing MENA’s creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. I’d like to thank our Jurors for all their hard work and dedication in setting the benchmark for creative excellence across the region.”
Ian Fairservice, Vice Chairman, Dubai Lynx, added, “This year’s winners really showcase the level of excellence coming from the region. A huge congratulations to all our winners, Special Award winners and Young Lynx Competition winners. The insights and trends from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing Networks, Agencies and Companies from across the region, published on 20 March.”
During the Ceremony, the Annahar Media Group was honoured as the Dubai Lynx Advertiser of the Year; Ali Rez received the Advertising Person of the Year, Outstanding Contribution Special Award.
This year's Grand Prix winners are:
Grand Prix Brand Experience & Activation
‘ProtectTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, UAE
(166 entries received, 15 awarded: 2 Gold, 5 Silver & 7 Bronze Lynx Awards and the Grand Prix)
Grand Prix Design
‘ProtectTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, UAE
(69 entries received, 8 awarded: 1 Gold, 2 Silver & 4 Bronze Lynx Awards and the Grand Prix)
Grand Prix Direct
‘ProtectTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, UAE
(130 entries received, 14 awarded: 2 Gold, 4 Silver & 7 Bronze Lynx Awards and the Grand Prix)
Grand Prix PR
‘ProtectTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, UAE
(82 entries received, 7 awarded: 1 Gold, 2 Silver & 3 Bronze Lynx Awards and the Grand Prix)
Grand Prix Film
‘Rumble’, for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, USA
(139 entries received, 10 awarded: 2 Gold, 3 Silver & 4 Bronze Lynx Awards and the Grand Prix)
Grand Prix Film Craft
Rumble’, for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, USA
(157 entries received, 14 awarded: 2 Gold, 5 Silver & 6 Bronze Lynx Awards and the Grand Prix )
Grand Prix Creative Commerce
‘I See Coke’, for The Coca-Cola Company, by VML, Dubai, UAE / VML, New York City, USA
(51 entries received, 5 awarded: 1 Gold, 2 Silver & 1 Bronze Lynx Awards and the Grand Prix)
Grand Prix Digital
‘I See Coke’, for The Coca-Cola Company, by VML, Dubai, UAE / VML, New York City, USA
(84 entries received, 7 awarded: 1 Gold, 2 Silver & 3 Bronze Lynx Awards and the Grand Prix)
Grand Prix Radio & Audio
‘I See Coke’, for The Coca-Cola Company, by VML, Dubai, UAE/ VML, New York City, USA
(50 entries received, 5 awarded: 2 Gold, 1 Silver & 1 Bronze Lynx Awards and the Grand Prix)
Grand Prix Entertainment
‘Unauthorized Trip’, for Saudi Tourism Authority, by ‿ AND US, Dubai, UAE
(87 entries received, 9 awarded: 1 Gold, 3 Silver & 4 Bronze Lynx Awards and the Grand Prix)
Grand Prix Creative Effectiveness
‘The Hidden Room’, for Home Box, by Leo Burnett, Dubai, UAE
(35 entries received, 5 awarded: 1 Gold, 1 Silver & 2 Bronze Lynx Awards and the Grand Pri
Grand Prix Creative Strategy
Superstar Ravi’, for Adidas, by Havas Middle East / Red Havas Middle East, Dubai, UAE
(59 entries received, 6 awarded: 1 Gold, 2 Silver & 2 Bronze Lynx Awards and the Grand Prix)
Grand Prix Glass: The Award for Change
‘The Female Field’, for Adidas, by Havas Middle East, Dubai, UAE
(11 entries received, 3 awarded: 2 Gold and the Grand Prix)
Grand Prix for Good
‘Out of Home’, for Jood, by VML / Wunderman Thompson, Casablanca, Morocco
Grand Prix Healthcare
‘The Protective Rhymes’, for Anghami, by Leo Burnett, Dubai, UAE
(68 entries received, 6 awarded: 1 Gold, 2 Silver & 2 Bronze Lynx Awards and the Grand Prix)
Grand Prix Industry Craft
‘Maqroo - The First Arabic Dyslexic Font’, for Omantel, by Leo Burnett, Dubai, UAE
(87 entries received, 7 awarded: 3 Silver & 3 Bronze Lynx Awards and the Grand Prix)
Grand Prix Integrated
‘Battle of the Baddest - Integrated’, for General Entertainment Authority, by Accenture Song, Dubai, UAE / Droga5, Part of Accenture Song, New York City, USA / Droga5, Part of Accenture Song, Tokyo, Japan
(27 entries received, 3 awarded: 1 Gold & 1 Bronze Lynx Awards and the Grand Prix)
Grand Prix Media
‘Frequencies of Peace’, for Babyshop, by FP7 McCann, Dubai, UAE
127 entries received, 12 awarded: 2 Gold, 4 Silver & 5 Bronze Lynx Awards and the Grand Prix)
Grand Prix Outdoor
‘The Lost Camel’, for Emirates Development Bank, by LivingRoom Communication, Dubai, UAE
(116 entries received, 8 awarded: 2 Gold, 2 Silver & 3 Bronze Lynx Awards and the Grand Prix)
Grand Prix Print & Publishing
‘Plant Espresso’, ‘Planet Roast’, ‘Planet Ethiopia’, for Boon, by Grey, Dubai, UAE
(43 entries received, 4 awarded: 1 Gold, 1 Silver & 1 Bronze Lynx Awards and the Grand Prix)
Grand Prix Social & Influencer
‘Birthmark Stories’, for Hungerstation, by VML / Wunderman Thompson, Riyadh, Saudi Arabia
(88 entries received, 7 awarded: 1 Gold, 1 Silver & 4 Bronze Lynx Awards and the Grand Prix)
Dubai Lynx Special Awards were given as follows:
Network of the Year
1. Leo Burnett
2. Saatchi & Saatchi
3. BBDO Worldwide
Media Network of the Year
1. Initiative
2. Mediacom
3. Starcom
MENA Agency of the Year
1. Leo Burnett, Dubai, United Arab Emirates
2. Impact BBDO, Dubai, United Arab Emirates
3. Saatchi & Saatchi, Dubai, United Arab Emirates
Independent Agency of the Year
1. Serviceplan Middle East, Dubai, United Arab Emirates
2. ‿ AND US, Dubai, United Arab Emirates
3. Bigtime Creative Shop, Riyadh, Saudi Arabia
Lynx Palm Award
1. Good People Films, Egypt
2. Prodigious, United Arab Emirates
3. Dejavu, United Arab Emirates
Young Lynx Integrated Competition winners are as follows:
Gold
‘Waste No Words’
Ananya Talwar & Benjamin Kirby
VML Dubai
Silver
‘Learn Greenwash-en-ese’
Mahmoud Gahallah & Zainab Yasseen
M&C Saatchi
Bronze
‘Free The Green’
Daniela Romero Aguirre & Ayman Shehade
TBWA/RAAD
The Dubai Lynx Creativity Report will be released on Wednesday 20 March, which shines a light on the best creativity across MENA, as selected by Dubai Lynx Juries.
The Report will feature the annual rankings for this year’s top performing Networks, Agencies and Companies in the region.
