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Bridge of Minds speaks of the expanded role of creativity in PR today
Nowadays creativity has taken a whole new approach, one that starts by humanizing the brand and putting some real faces into it inspired from the consumer’s surroundings, and sharing societal …Jawwy wants to make the Ramadan spirit an everyday habit ArabAd staff
Jawwy, a Saudi telecom brand from STC, believes in fairness at all times and wants to perpetuate the Ramadan spirit all-year long. With the help of FP7/MENA agency, they created …
Three Advertising films produced by Tarek Nour Communications with local culture at their heart ArabAd staff
The Evian Babies Are Back to Celebrate a New Way of Living Young
XTC, a smelly business - Launch of new fragrance helps citizens recognize drug labs ArabAd staff
The ‘Thank You Russia’ Campaign Takes Lebanon by Surprise
A Faithful modern: Sartorial nuances and brand myopia Isabelle Aoun
‘Welcome the Future’: Expo 2020 Dubai new campaign reflects the ‘positive and progressive spirit’ that built the UAE
‘Lebanese Born Ready’: A campaign that speaks volume about the brand and the society its serves Ghada Azzi
The Most Inspiring Goodvertising Campaigns of 2018 Thomas Kolster
A Heartwarming Fairytale Film by BETC for Disneyland Paris, 'Where Magic Gets Real'
Lebanese New Electoral Law Explained