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Herezie launches captivating print campaign for Triumph’s new sport bra line
ArabAd's staff
A gripping new international press and outdoor campaign from Parisian agency Herezie for lingerie brand Triumph's new line of sports bras— the
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …
‘Consider This’: awareness campaign by Wunderman Thompson UK to encourage organ donation
Science & Sunshine blurs the lines between entertainment and reality in new Lay’s x Netflix campaign
ArabAd's staff
Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
The world's most awarded campaigns and companies for creativity revealed in WARC Rankings 2023: Creative 100
Gerety Awards’ new campaign by Cossette emphasizes the jury’s unique perspective
ArabAd's staff
WARC Awards for MENA Strategy 2022 - Insights uncovered
What are the new online, offline campaigns launched in MENA this past week (28 February – 06 March 2021)?
Tracking All New Online, Offline Campaigns in the MENA Region during 21-27 February 2021
Who’s running this week? New Online, Offline Campaigns in MENA Monitored
Lebanon's Advertising Association Launches a Nationwide Communication Blitz to Revive Economy
Ghada Azzi
