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Stream Shreek, a gaming communications firm in GCC, has joined forces with inStreamly, a European marketplace technology company for game streamers, to usher in a new era of brand-to-streamer connectivity solutions. This collaboration marks a significant milestone in the ever-evolving landscape of gaming campaigns in the GCC region.
The in-house S2 streaming marketplace at Stream Shreek combines the proprietary technology capabilities of inStreamly along with the communities of 1000+ Arabic-first streamers in the MENA region. It is a unique technology platform, which enables brands to smartly embed their gaming campaigns with creativity and at scale across thousands of popular game streams in the MENA region. It also provides trackability and a two layered safety solution powered by AI, for brand campaigns. Unlike platform ad campaigns, the brand is not seen as an intrusive force, but an organic supporter to the streamer community and is loved by game streamers, as well as their audience.
inStreamly has made a substantial impact in global markets, particularly in the European gaming ecosystem, by unlocking the community strength of game streamers for brands and esports organizations. In a short time, inStreamly has achieved remarkable success, boasting a roster of over 100,000 registered streamers and the successful execution of over 300 campaigns for prestigious brands such as adidas, Netflix, Samsung, and LEGO.
Stream Shreek is also renowned for collaborating with prominent brands and building communications partnerships with leading esports organizations in the GCC region. Innovation in game streaming is exponential, while that in gaming is linear, due to the snowballing effect of game streamer adoption for game titles. Hence, the impact of campaigns on game streaming are high-fetching for brands.
“The recent partnership between Stream Shreek and inStreamly reaffirms our commitment to extending the reach of our revolutionary solution. By merging the expertise and experience of inStreamly with Stream Shreek’s profound understanding of the GCC market and its extensive streamer network, we are primed to revolutionize the way brands engage with Arabic-first streamer audiences,” said Aasim Shaik, the managing director at Stream Shreek.
“We are launching Stream Shreek, a cutting-edge platform that will help brands connect with the MENA's ever-growing gaming audience through YouTube and Twitch streamers. Making use of all available resources will allow us to deliver effective solutions for brands to reach the gaming audience and unique growth opportunities for the Middle East content creators. Streamcoi already powers streamer marketplaces in South America, Asia, and the European one, inStreamly. I believe Stream Shreek will be another innovative platform giving opportunities to thousands of streamers for valuable sponsorships,” said Jakub Janaszek, the General Manager of Streamcoi.
