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Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety ArabAd's staff
‘One Summer Isn’t Enough’, first campaign by Serviceplan ME for DCT Abu Dhabi positions the emirate as a summer destination ArabAd's staff
Seedtag launches industry first generative AI capability for contextual dynamic creatives
KitKat and Publicis Middle East remind us how a chocolate break can help uplift your mood ArabAd's staff
Deliveroo UAE introduces The Fomo Man, a character that claims to have experienced it all, in ‘Never Miss Out Ever’ campaign ArabAd's staff
Snap rolls out First Story ads, a new innovative solutions for advertisers
How virtual brands can increase profit without increasing costs Naji Haddad
Seven trends to keep an eye on in the marcomms industry in 2023
Science & Sunshine blurs the lines between entertainment and reality in new Lay’s x Netflix campaign ArabAd's staff
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch

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