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How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement …
Lebanon advertising community: Those who remain
Iain Akerman
Grand Frais and Rosa Paris launch a genius idea to "swing the copycat"
ArabAd's staff
Al-Futtaim IKEA Ramadan film by Grey MENA stresses on the importance of family bonds and traditions
Gerety Awards’ new campaign by Cossette emphasizes the jury’s unique perspective
ArabAd's staff
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
A cheerful campaign by Memac Ogilvy for Al-Futtaim IKEA’s new eco-friendly toy collection
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
'Show Us Something We Haven’t Seen' asks NYF Advertising Awards in new bold campaign by BCW
Pikasso celebrates Jordan’s best Out-of-Home campaigns
ArabAd's staff
Serviceplan’s MINI campaign in pole position in AdForum’s Business Creative Report
ArabAd's staff
