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The 9th edition of Unleash your Creativity contest, the annual CSR initiative led by Fernand Hosri Group, has ended and winners were announced during a final ceremony that took place on the 24th of May at the Middle East training center.
This annual creative competition designed to promote sustainable development through engaging young talents in the economic and social world was held under the patronage of the Minister of labor represented by Zouhair Fayad and in the presence of the minister of education and higher education Abbas al Halabi, and in partnership with the Beirut Traders Association, the UN Global Compact, Impact BBDO, Multiframes, Middle East Airlines, Rizk Group and TBWA\RAAD.
50 groups from eight distinctive universities (AUB, AUST, LAU, LU, NDU, ESA, USJ) participated in this challenging creative competition where the brief revolved around the promotion of the 7express application.
12 groups were selected to compete for the finals after projects evaluations, and an additional group bypassed all participants by collecting the highest number of votes on Social Media.
All groups attended coaching sessions lead by prominent people from different organizations: Asma Lakis, Hussam Wali, Joe Abou Khaled from Impact BBDO, Nayla Saba , Nisrine Haddad from Sader Law Firm and Ramzi Hussami.
Four jury members, Anthony Azzi (Impact BBDO), Dr. Bassem Bawab (BTA), Riccardo Hosri (Sacotel), Serge Moushaty (Welovebrand), carefully picked the three final winning groups.
The winners are: Karl Joe Boyajian, Lyne Azar, Yorgo Azar, Rayane Khaled, Christa Ghayad from LAU Byblos who came 1st place; Carly Ketchedjian, Mariella Dina, Sara Ghanem from LU came in 2nd place; Neyla Ibrahim, Ahamd Succar, Reina Khalil from AUB earned the 3rd place.
As for the public, during the final competition, they had their share of choosing their favorite group. Noura Azouri, Peter Sayah, Marielle Awwad, Nathalie Anid from ESA business school won the public votes, and they earned an Internship at Lebanese portal, Beiruting.
