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Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives an overview of the improved strategies media buyers can apply …
The One Show celebrates 50 Years with an engaging call for entries campaign by Design Army
ArabAd's staff
The One Club for Creativity rolls out new campaign titled “What’s Your ONE?” created by Design Army to promote The One Show 2023 call for entries, and celebrate the show’s …
The ‘Oreo & Friends’ campaign by Saatchi & Saatchi UAE rolls out to drive pet adoption
ArabAd's staff
Daft Punk soundtracks campaign by Anomaly for luggage brand RIMOWA - turning engineering into art
Vox Media’s “The Beauty of Blackness” earns the 2022 SeeHer Lens Award
![Jung von Matt’s “The [uncertain] Four Seasons” wins the 2022 Genius 100 Inspiration Award](uploads/articles_uploads/G100WINNER2.jpg "Jung von Matt’s “The [uncertain] Four Seasons” wins the 2022 Genius 100 Inspiration Award")
Jung von Matt’s “The [uncertain] Four Seasons” wins the 2022 Genius 100 Inspiration Award
Marcel highlights the connecting power of music in new Spotify film
Volkswagen Middle East rolls out TikTok campaign to promote Aftersales services
ArabAd's staff
A view from Cairo: on Egypt’s advertising scene
Iain Akerman
Gerety Awards reveals agency, network and holding company of the year
Epica challenges agencies to get “epic” work noticed via a campaign by VMLY&R
ArabAd's staff
Area 23 and IPG Health dominate The Creative Floor Awards 2022
